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    You are at:Home»Science & Environment»Sustainability push clashes with Equinor sponsorship – A greener life, a greener world
    Science & Environment

    Sustainability push clashes with Equinor sponsorship – A greener life, a greener world

    Editorial TeamBy Editorial TeamAugust 11, 2025No Comments4 Mins Read
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    Sustainability push clashes with Equinor sponsorship – A greener life, a greener world

    Arctic Race of Norway electric vehicles driving through steep Arctic mountains under cloudy skies.
    Electric vehicles during the Arctic Race of Norway. Photo credit: Arctic Race of Norway.

    By Anders Lorenzen

    Starting this week, the professional road cycling race, the Arctic Race of Norway (ARN), has been labelled by the organisers as both the most beautiful and greenest race in the world. 

    Now in its 12th edition, the race consists of four stages within the Arctic Circle, and will see some of the best cyclists in the world compete.

    Arctic Race of Norway’s green credentials

    The race organisers say they are modelling their philosophy on the UN Sustainable Development Goals (UNDP) and that the objective of the race is to leave a positive mark each on the territories of Northern Norway and deliver sustainability results through environmental as well as social actions. 

    They reference climate change as the biggest challenge facing the world and say there can be no doubt that the Arctic regions is strongly impacted. 

    As a result ARN wants to reduce their impact on nature through promoting cycling as a sustainable mobility options through community engagement. 

    Electric vehicle logistics at the Arctic Race of Norway

    According to ARN, they have been fully powered by electric vehicles (EV’s) since 2023, after the organisers began the transition to EV’s in 2019.

    The race tallies 125 vehicles that are provided Hyundai from organising staff to team support cars, with mobile electric chargers arranged around the route.



    The promotion of promotion of nature and sustainability in the Norwegian Arctic

    Starting in Borkenes on the 7th of August and finishing in Tromsø on the 10th of August, the race that is broadcast to a global audience will display some of the most beautiful as well as fragile nature environments not only in Norway but ranked highly across the Nordic and Scandinavian region. 

    It is not by accident the race finishes in Tromsø and as it is one of the most attractive and visited tourist destinations in the Scandinavian country. Visit Norway describes the destination as the gateway to the Arctic. 

    How is the Norwegian Arctic impacted by climate change

    The 2025 route of the ARN passes through several areas especially vulnerable to climate impacts. 

    Increased temperatures

    The coastal county of Troms with the towns of Harstad, Borkenes, Målselv that are either start or finish venues are in itself climate battlegrounds for which climate models forecast significant warmer autumn and winter temperatures. Annual precipitation is projected to not only rise by 20–30%, but also shift. 

    Sea-level rise and storm surges

    Tromsø is particularly exposed to sea-level rise and storm surges—with 200-year return flood heights estimated around 2.2 m above mean sea level. 

    The threat of avalanches

    The small communities of Tennevoll, Sørreisa and Husøy that also act as start or finishing venues face growing risks of avalanches and road access blockages, particularly in winter. While snow is currently increasing in intensity, future projections suggest less snow—but more freeze–thaw and rainfall events.



    Driving the solutions

    Clean technology and energy

    However, the area is also home to several climate and energy solutions. 

    The counties of Troms and Finnmark are close to 90% renewable electricity, with goals to scale hydropower, wind, smart grids, and green hydrogen for remote and rural flexibility.

    Tromsø is the center of a green transport push with electric buses, hydrogen ferries, and rural EV infrastructure.

    Climate research

    At the IMPETUS Arctic demo site in Troms and Finnmark supports tools like digital twins, hazard mapping, VR-based citizen engagement, and slushflow modeling—fostering informed adaptation planning.

    The Arctic University of Norway (UiT) in Tromsø is cultivating municipal climate adaptation networks that is enhancing local resilience strategies.

    Based in Tromsø the Norwegian Polar Institute’s programme, FACE-IT focuses on co-managing fjord ecosystems amid rapid environmental shifts.

    Equinor’s fossil fuel ties and greenwashing debate

    However, there’s a real spanner in the works of ARN’s sustainability messages, at least if you ask climate activists.

    One of the events main sponsors is the Norwegian state-owned oil and gas giant Equinor. 

    While they have made some noises around diversifying into clean energy which was the key reason why they in 2018 rebranded and replaced the old name of Statoil, meaning State Oil with Equinor. 

    Green groups and climate advocates argue that, like many other fossil fuel giants that are investing heavily in sports to distract from their day-to-day activities, they are engaging in sportswashing as well as greenwashing.  

    Anders Lorenzen is the founding Editor of A greener life, a greener world.


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    Categories: Arctic, CSR, Europe, nature, Sports, sustainability, transport

    Tagged as: Arctic Circle, Arctic race of Norway, Cycling, greenwashing, Norway, Norwegian Arctic, road cycling

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