Sky customers can tune into every game of the 2026 World Cup on ‘the TV designed for football’ for a much cheaper price if they act fast
Sky has entered the final hours of its FIFA World Cup sale.
World Cup fans have been urged to act fast as a Sky deal launched to mark the start of this year’s tournament ends in hours. With the 2026 edition of the FIFA World Cup now in full swing, Sky is preparing to end its £4.50 Sky Glass deal.
This lets customers shaved 20% off each Sky Glass TV, which Sky touts as ‘the TV designed for football’. However, as the group stage at the World Cup in Canada, Mexico and the USA enters its final hours, so does Sky’s sale.
Football fans only have until 11.59pm on Wednesday (June 17) to secure the deal before prices revert to normal. Until then, monthly prices for the slim and sleek Sky Glass Air start at £4.50 (was £6) – the equivalent of 15p per day.
The discount also extends to the larger and more powerful Sky Glass Gen 2, which now starts at £11 (was £14). Both models allow football fans to watch all World Cup fixtures broadcast across BBC and ITV in stunning 4K HDR picture quality, while the Gen 2 also delivers Dolby Atmos sound through its built-in soundbar.
It comes as Sky rolls out a significant update specifically for the World Cup that reduces streaming delay between the live action and what’s on screen. The new Sky Real Time channels enhance BBC and ITV’s World Cup coverage for Sky Glass and Sky Stream customers, enabling fans to tune in with less lag and fewer spoilers, reports Wales Online.
Upgrade your World Cup TV setup with the Sky Glass ‘designed for football’
Sky is knocking 20% off its entire range of Glass TVs to mark the start of the 2026 FIFA World Cup. Until June 17, shoppers can upgrade to the Sky smart TV that’s ‘designed for football’ from £4.50 per month when taken alongside a Sky TV and Netflix package.
Sky Glass also features a dedicated sports mode that can be activated for ‘a crisp, cooler look, vivid colours and an electrifying burst of sound’. One important factor to bear in mind is that the reduced prices cover the TV itself only, meaning new Sky customers will also need to sign up for a Sky TV package from £15 per month.
This includes roughly 100 channels and a free Netflix subscription at no additional cost, while those opting for the £24 Ultimate TV package will also gain 35 extra channels plus free HBO Max and Disney+ access. There’s also an option to include Sky Sports channels for £20, offering hundreds of matches from the Premier League, EFL and more throughout the next two seasons, though this isn’t necessary to watch the World Cup.
It’s worth noting that the Sky Glass TV comes with a 48-month loan, with a £20 payment required upfront, while Sky’s TV subscriptions run for 24 months. Sky also states its prices ‘may change’ during this period.
While both Sky Glass models are designed with a crystal-clear 4K HDR Quantum Dot screen ideal for tuning in to the World Cup, there are a few notable distinctions between the Air and Gen 2, particularly when it comes to audio. The former delivers rich sound through a Dolby Audio speaker system, while the latter features a built-in soundbar powered by Dolby Atmos.
Both models do away with the need for a Sky box or satellite dish, operating via WiFi with a straightforward plug-and-play setup. Sky also confirms that the Glass TV can be delivered the following day when ordered before 3pm, Monday to Friday.
Meanwhile, EE is slashing hundreds off a range of televisions from Samsung, LG, Hisense and more in its rival World Cup sale, which also includes the opportunity to win free tickets to a Home Nations football match. Among the more budget-friendly options is the Hisense A7QTUK QLED AI Smart TV from £289, which customers describe as ‘outstanding quality for the price’.
Amazon is also reducing the price of its newest television, the Ember Artline, which is crafted to resemble framed artwork. Prices now begin at £769.99 (was £949.99) for the 55″ model, representing a saving of £180.
As for Sky Glass, technology experts at Uswitch say the Air model is ‘ideal’ for football supporters looking for ‘a great audiovisual experience at a relatively affordable price’. They said: “The 4K Quantum Dot panel gives vivid colours and strong clarity for both streaming and live TV.
“Its auto-enhance setting adjusts the picture and sound based on what you’re watching, but there are a number of dedicated picture modes, including Entertainment, Sports, Movies, Music, Vivid and Extra Vivid. Audio is probably the most significant compromise that Sky Glass Air makes in comparison to Gen 2.
“While it lacks the built-in soundbar of its big brother, it still has Dolby audio and a two-speaker stereo system inside that optimises sound. I experienced good depth of quality and clear dialogue, so no muffled [or] tinny sounds.”
Despite praising many of its features, the reviewer highlighted certain shortcomings of the Sky Glass Air, noting: “If you’re used to a more immersive cinema experience, you won’t get that with Sky Glass Air. Luckily, you can easily stream Dolby Atmos to a compatible soundbar if you want that full cinema experience.”
They continued: “One of the best features about Sky Glass is the Sky OS interface, which brings together content from Sky channels and streaming services all in one place. The more you watch and add things to your playlist, the more Sky OS learns and can give you better recommendations.
“If you want access to the best TV content in the UK [and] a sleek, good-looking TV that delivers a great audiovisual experience at a relatively affordable price, Sky Glass Air is ideal. However, if you’re a gamer or someone who takes home cinema very seriously, you might consider splashing out on the Sky Glass Gen 2.”
