BigBasket, a Tata Enterprise saw a 173 per cent surge in gold and silver coin sales on Dhanteras this year.
The company stated it recorded a 143 per cent rise in gold coin sales and a 234 per cent rise in silver coin sales year-on-year. Sales of Pooja essentials, including diyas, Flowers, offerings, and decorative items, grew by 54 per cent in comparison to last year.
“Dhanteras is a time for prosperity, devotion, and togetherness. This year, bigbasket ensured our customers could celebrate without compromise, whether it was purchasing auspicious coins or getting the perfect gifts and pooja items in minutes. Our growth reflects how technology is seamlessly blending with tradition to create joyful celebrations,” said Seshu Kumar, Chief Buying and Merchandising Officer at bigbasket.
The company’s special offerings this year included eco-friendly diyas, limited edition festive hampers and a unique sweets assortment.
Published on October 19, 2025
