Samsung foldables land roles in Spider-Man: Brand New Day

When the movie arrives, eagle-eyed viewers will likely notice some of Samsung’s newest gadgets making appearances throughout the story. Peter Parker is expected to be carrying the Galaxy Z Flip 7, while Ned Leeds — Parker’s loyal best friend — will be seen using the Galaxy Z Fold 7 alongside a Galaxy Watch (you can peek the Spider-Man watch face on it in the image above).

Of course, this isn’t the first time a blockbuster has slipped a smartphone into the spotlight. From secret agents using the latest gadgets to superheroes answering calls on brand-new devices, Hollywood has long been a favorite stage for tech companies. Samsung, however, appears to be taking things a step further this time.

Instead of limiting the partnership to a few on-screen cameos, the company is launching an interactive experience called Spidey Tracker. Inspired by a plot element from the film, the online hub puts fans at the center of a worldwide hunt for sightings of Spider-Man.

According to Samsung and Sony Pictures, the idea centers on a fictional tracking platform created by Ned Leeds to locate the web-slinger. Fans will be invited to participate as Spider-Man pops up at events, creator content, and various locations around the world throughout the summer.

The experience is scheduled to go live tomorrow, June 17, at 3 PM ET, coinciding with the release of the movie’s second trailer. Whether fans show up for the Samsung gadgets or simply to get another glimpse of Spider-Man remains to be seen, but Samsung has certainly found a more creative way to market its latest foldables than simply sticking them on a billboard.