If you use YouTube, and you likely do, you probably know who MrBeast is. Those who don’t know, James Stephen ‘Jimmy’ Donaldson (aka MrBeast) is a 27-year-old popular YouTuber who is known for exciting challenge videos and giveaways on YouTube. Well, it seems the YouTuber is looking forward to an altogether different venture. According to a recent report, MrBeast is launching his own mobile phone service.
MrBeast’s mobile phone service could use a mobile virtual operator network (MVNO) to reduce costs
The news comes via Business Insider, which spotted a leaked investor deck where it was mentioned that the mobile phone service would be launched next year. But that’s not the only venture MrBeast is looking into. The news outlet further reported that the YouTuber and Beast Industries’ executives are also considering fintech and mobile gaming businesses.
Per the report, the plan is to set up a mobile virtual operator (MVNO) that allows offering mobile phone service using existing carriers like T-Mobile, AT&T, and Verizon. Thanks to this partnership, the alleged mobile phone service won’t require MrBeast to build a high-cost mobile network on his own. Eventually, this strategy will allow the company to offer affordable rates and good service to users.
It’s not the first time we have heard celebrities expanding into a mobile carrier venture. To catch you up, Ryan Reynolds and Mint Mobile also adopted the same strategy and sold to T-Mobile. Here, it’s worth noting that T-Mobile has previously collaborated with MrBeast. So, the partnership with T-Mobile looks feasible for now.
The venture could be profitable for the YouTuber
Speaking of MrBeast’s brand, he already has a hand in food brands like Feastables and Lunchly. If the plan of the new mobile phone service comes to fruition, it could become a money maker for MrBeast. That’s especially when his Prime Video reality show cost him nearly $80 million. As of now, there’s no mention of the exact month or date when the mobile phone service will launch.
