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    You are at:Home»Top Stories»Sky undercuts BT by dishing out ‘free’ upgrades with 90p-a-day fibre broadband deal
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    Sky undercuts BT by dishing out ‘free’ upgrades with 90p-a-day fibre broadband deal

    Editorial TeamBy Editorial TeamApril 11, 2026No Comments3 Mins Read
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    Sky undercuts BT by dishing out ‘free’ upgrades with 90p-a-day fibre broadband deal

    Sky broadband customers can bag 500Mbps for the price of 300Mbps and get up to £200 to switch.

    Jake Hackney Senior Consumer Writer

    06:54, 11 Apr 2026

    This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

    Sky has massively undercut BT by dishing out upgrades with one of its super-fast broadband deals. The TV and broadband provider is also dishing out a major upgrade at no extra cost with its 500Mbps Full Fibre Broadband.

    It’s currently on offer at £28 per month or roughly 90p per day, the same price as Sky’s slower 300Mbps plan. These speeds are ideal for 4K streaming or online gaming, with Sky estimating a HD TV programme will take around 25 seconds to download.

    What’s more, Sky is paying new customers up to £200 in bill credit if they switch to cover and fees from their old provider. Sky’s Full Fibre 500 deal beats the equivalent plan at BT, where the same speeds cost £40.99 per month after a three-month free promotional period.

    BT has also confirmed its monthly prices will rise by £4 each April. Sky says its rates ‘may change’ during the 24-month term too, but its customers are given the opportunity to cancel their contract if a price change is announced.

    It’s worth noting that, as Sky says its full fibre is available to 60% of UK homes, not everyone will be able to get 500Mbps speeds. New customers can use Sky’s postcode checker to check their eligibility.

    Sky’s 500Mbps Full Fibre Broadband

    Content Image

    Sky is offering 500Mbps for the price of 300Mbps with its Full Fibre 500 broadband deal.

    Sky’s Full Fibre 500 deal also rivals a similar plan at Virgin Media, where the M500 Fibre Broadband – delivering speeds up to a slightly faster 516Mbps – comes in at £29.99. However, there’s a free upgrade here too, as the deal comes with a free subscription to Netflix.

    For those opting for Sky’s 500Mbps Full Fibre Broadband, customers have left thousands of positive reviews of the brand on Trustpilot. Of these, some have praised the ‘reliable’ and ‘buffering-free’ internet and ‘excellent’ service.

    One glowing review says: “I ditched my old broadband because the company insisted I have a phone line, which I wasn’t even using. Enter Sky Broadband: no phone, just pure internet bliss. I’m honestly amazed – it hasn’t dropped once. Cheers to buffering-free surfing.”

    Another says: “Went to transfer my broadband from BT to Sky. The service was excellent, I got a great deal and I know exactly what will happen on my installation day and going forward.”

    Despite being happy with Sky’s fibre broadband, this customer deducted a star for their customer service, saying: “Had no problems with the broadband. It worked well, reliable, speed was decent. Bills are easy to access online. The only problem is when you need to contact them.”

    Meanwhile, another five-star review says: “Great help on saving money on broadband and helping with how to do everything step by step.”

    90paday broadband deal dishing fibre Free Sky undercuts Upgrades
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