It’s that time of the year. The time that comes around twice a year. Samsung has new phones to announce, and this time it’s happening in San Francisco. This marks the first time that Samsung has held Unpacked in San Francisco since 2020, before the world shut down.
Samsung Galaxy Unpacked will kick off at 10 AM PT on February 25, 2026, and we will be there as always. Bringing you all the details on Samsung’s new products. Here’s the start time in other areas of the world:
- 1 PM ET
- 6 PM GMT
- 7 PM CET
- 8 PM EET
- 10 PM JST/KST
- 11:30 PM IST
- 11 PM CST
- 2 AM AEDT (Feb 26)
- 4 AM NZDT (Feb 26)
You’ll be able to watch Unpacked through Samsung’s YouTube Channel, which is embedded above. Typically, Galaxy Unpacked runs for about an hour or so, before those of us at Unpacked get a chance to go get hands-on.
What to expect from Samsung Galaxy Unpacked
Let’s face it, Samsung is not great at plugging leaks. And whether you’re on the side of thinking this is on purpose for “free marketing” or not, it is fun to see what kind of products companies like Samsung are working on. And thanks to these leaks, we know five products are being announced at Unpacked.
- Samsung Galaxy S26
- Samsung Galaxy S26 Plus
- Samsung Galaxy S26 Ultra
- Samsung Galaxy Buds 4
- Samsung Galaxy Buds 4 Pro
But there could also be some surprises up Samsung’s sleeve. In fact, the past two Spring (technically Winter) Unpacked events have had surprises. Last year, Samsung teased us with the Galaxy S25 Edge and also showed off Project Moohan (which later launched as Galaxy XR) for the first time. And in 2024, Samsung showed off the Galaxy Ring at this event.
If you want to know what sort of surprises we can see, check out our Samsung Galaxy Unpacked preview.
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